Posted on January 1, 2013 at 9:12 am

A talent agency like Real People is a company with clients, which are other companies that create some form of advertising (you are not our client). This includes print ads for newspapers and magazines, billboards, and other projects that use still photography. Some companies shoot television commercials or create web videos or internal training or sales videos. Depending on the project, the client may need models, or perhaps actors to speak on camera about their product or service. Occasionally, film production companies are in the area shooting movies and looking for actors to appear in their film. First, the client contacts Real People to see what talent we represent to appear in their project. The client is spending a lot of money to produce the advertisement, so they are very specific in their needs. Their requirements could include a certain age range, a particular gender, race, or experience level. Our job is to show them as many talent as we can who exactly fit all their requirements. From our submission, the client will make several choices and may ask to meet the prospective talent through a taped audition or in person. The talent chosen for the job will depend on several things, the most important being how well the talent present themselves to the client at the audition. Is the talent available on the day the client needs to do the job? And, since the client is the one paying the talent, the final decision will always be the talent that the advertiser likes the best. So, as you can see, no talent agent can get you a job in this industry. Our job is to submit all of the people we represent that fit our clients’ requirements. You get the job by being professional and realizing that this business is not about you, nor about getting yourself on television. It’s about doing the best possible job of selling a product or service that you are being asked to represent.

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