Marketability and the ability to follow direction are key. What is marketable in a person is a professional judgement on our part, and that changes with trends and client needs. We look for people who are outgoing and animated, with good personalities and the ability to follow instructions well. We are not necessarily looking for beauty, although that is a part of the business, but only a part. We are looking for personality that projects on film or in print. Children cannot be shy or cling to their parents. There is no “warm up” time on a set. The child must like what they are doing and not be forced into this business by a stage parent. If your child is shy or withdrawn, don’t pursue this—it won’t work. Fashion models, both male and female, must meet height and size requirements. Women must be 5’9″ or taller and wear a size 2 to 6. Men must be 6′ or taller and have a slim build, 40 to 42 jacket size and 30 to 34 inch waist. Teenaged females between 14 and 19 years are normally wanted in the New York market, but you must have the height and look they want this season, and you must be willing to either move or go for the entire summer when school is out. Lifestyle models, both male and female, appear in advertising that does not involve clothing. Examples are banks, insurance companies, grocery stores, hospitals, and resorts. Here, height and age are not important. What is vital is an average “guy or gal next door” look paired with a winning personality. For instance, the use of too many hair products and obvious tattoos can be deal killers. Actors appear in commercials, movies and industrial training films, whether speaking or not. To be considered an actor, you must, quite simply, be able to act. Most of our good actors have studied drama from high school through college. You must be able to deliver copy and sometimes use equipment like a teleprompter or wireless ear prompter. Being a good actor is an art; you must be willing to devote yourself to the craft and be willing to crawl before you can walk.